Tip No. 1 — Pamper your contact database
Tip No. 2 — Leverage the meet-and-greet opportunity
Tip No. 3 — Cultivate team relationships
Tip No. 4 — Inspire mouth-to-mouth references
Tip No. 5 — Leverage your design capabilities
- Work on planning the jobs with CAD tools for areas such as underslab and power rooms rather than having the foreman sketch it out in the field. Even if it seems inefficient in the short term, the skills you gain will serve you in the long term.
- If you're involved in new building construction, start learning about 3D BIM technology — if you aren't already using it. This is a design technology that will have a significant impact on the entire industry. It looks a lot scarier than it actually is — start small by detailing power rooms and ceilings after you have mastered them in 2D.
- Look at the GPS location technologies that tie to your layout. These save time and improve quality.
- Learn to showcase this work with your clients. Create examples and case studies showing your capabilities and quantify the results in terms of schedule days saved, minimized re-work, improved quality, and/or lowered costs.
Tip No. 6 — Expand your reach via service offerings
Tip No. 7 — Define your marketing strategy
- What types of work have generated your revenue/profits over the last three years? How much for each?
- Where do you see your revenue/profits coming from in the future?
- What geographical areas do you now serve? Which ones do you want to serve in the future?
- Do you have the skills and resources to deliver on the answers to the second and third questions? If so, are you presenting this effectively in your marketing materials and presentations? If not, what are you doing to build these skills and resources?